Just Right Dog Food
Our dogs are one of a kind, so why should their food be generic?
Just Right Pet Food by Purina uses owner insights and Purina’s nutritional expertise to create personalized dog food blends, delivered on a subscription schedule.
The Details
The DTC pet care space has surged since 2020, reshaping how pet owners discover and buy food. As Just Right’s lead art director, I helped guide how the brand showed up during that shift, delivering a highly personalized experience designed around each dog’s unique needs.
WHAT DID I WORK ON?
Branding
Package Design
UX/UI Design (D2C Website)
eCRM (email)
Paid Media (Meta, display, paid search)
Direct Mail
Photo/Video shoots
Design System support
