myPurina

Your Pet, Our Passion, One App.

Nestlé Purina launched a global rebrand and its first loyalty program and app in 2023. As part of the original launch team, I helped shape the branding, strategy, and experience, helping grow the app to more than 2 million users in just a few years.

A new look for what’s next.

We worked in parallel on Nestlé Purina’s global rebrand and the launch of the myPurina app. Being part of the rebrand team gave me a clear jumping off point to help shape the logo and early design system for the app experience.

LAUNCH DETAILS

The global rebrand gave us a clear north star. From there, our focus shifted to bringing it to life in the digital space. That meant building a new design system, exploring typography, color, and iconography, and learning a lot along the way through user testing. All starting with a name and logo.

Your Pet, Our Passion, One App.

A new look for what’s next.

The global rebrand gave us a clear north star. From there, our focus shifted to bringing it to life in the digital space. That meant building a new design system, exploring typography, color, and iconography, and learning a lot along the way through user testing. All starting with a name and logo.

Petivity Campaign